How we work
Enough evidence to decide before you ever book a call. Here's exactly how we scope, build, measure and de-risk an engagement, and what to realistically expect.
Discover → build → measure → optimize
A system installed, not a campaign run. Each phase has a clear output you can hold us to, and phase four feeds phase one: the loop compounds.
Discover
We audit your stack, ICP, data and goals, and map where pipeline actually leaks.
Build
Identity and intent wired into one signal layer, into the tools you already own.
Measure
Account-level attribution and shared dashboards go live, pipeline over vanity activity.
Optimize
Double down on what converts, retire what doesn't, expand play by play.
▸ PHASE 04 FEEDS PHASE 01 · EACH LAP STARTS SMARTER THAN THE LAST
We build it
Done-for-you infrastructure, wired into your existing stack.
Your team runs it
Documented, owned by you, no dependency on us to operate.
You own it
The data and automations live in your systems. No lock-in.
From the grind to the system
Every B2B team plays this level. Most are stuck in World 1-1, running growth on disconnected tools instead of infrastructure. Here is the whole game in three screens, and what we build to win it.
The Grind
Ads, outbound, inbound, content, five tools, five dashboards, and a RevOps process held together by exports and willpower. Budget goes in, and pipeline leaks out between the systems.
The Shift
Turn on the radar. Intent, attention and demand become signals your whole team can see, so routing, scoring and follow-up stop running on gut feeling and start running on data.
The System
Every channel plugs into one RevOps infrastructure: routing, scoring, reporting and the custom pieces your business needs, built into your stack, owned by you, scaling without headcount.
We build the marketing infrastructure your growth runs on.
Signal engine, routing, scoring, reporting, and the custom pieces off the shelf can't cover: calculators, portals, automations, wired into the stack you already own. RevOps that scales revenue instead of headcount, documented and handed over, yours to keep.
LIVE IN YOUR STACK IN ABOUT 14 DAYS · NO RETAINER · YOU OWN EVERYTHING
Scoped to your reality, de-risked up front
No off-the-shelf number, because no two stacks are the same. Here's exactly what shapes an engagement, and how we lower the risk before you commit.
- ▸How many systems you build (one play vs a full RevOps engine)
- ▸Your stack's complexity and data volume
- ▸Done-for-you build vs we-build-you-run vs advisory
- ▸Speed, a focused sprint vs a phased rollout
Every engagement starts with a free audit and your first 3 automations, so you see real value before any commitment.
Starter Build
TIER 1▸ PROVE ONE MOTION
A signal layer + your first 3 triggered automations, wired into your stack.
Growth System
TIER 2▸ SCALE WHAT WORKS
Multiple systems on one signal layer, outbound, website, nurture, with attribution.
Full RevOps
TIER 3▸ ORGANIZE A BIG TEAM
End-to-end orchestration, reporting and documentation, run as one operating system.
EXACT SCOPE & PRICE AGREED AFTER THE FREE AUDIT
No black box. No lock-in.
The operating details that make this safe to start.
Onboarding in days
Kickoff and first build start in days, not months. You feel momentum in week one.
A clear cadence
A weekly working session plus async updates. You always know what's shipping and why.
Shared reporting
Live dashboards you can open any time, progress and pipeline impact, in the open.
You own it
The infrastructure and data live in your stack. No lock-in, no black box, fully documented.
Documentation & handover
Every automation is documented so your team can run, tweak and extend it without us.
Priorities change? We re-scope
Goals shift. We adjust the roadmap with you instead of holding you to a frozen plan.
Answers for everyone in the room
Marketing, RevOps, technical and exec concerns, addressed separately.
Will this replace our tools?
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No. We build into the tools you already own, CRM, email, ads, analytics, and add the signal layer that makes them work together. You keep your workflows.
How fast do we see pipeline?
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Most signal-driven motions reach first pipeline in 2–4 weeks because you start reaching in-market accounts immediately, instead of waiting for content to compound.
How does data stay clean?
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Identity resolution, dedupe and enrichment run continuously, and everything resolves to one account graph, so reps and dashboards work from the same source of truth.
Who maintains the automations?
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You do, by design, everything is documented and runs in your stack. We can stay on for optimization, but you're never dependent on us to keep the lights on.
What does it run on?
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Your existing stack plus connective tooling (e.g. n8n / Make, Supabase, the model APIs). No proprietary black box, you can inspect and extend every workflow.
Is it secure and compliant?
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Consent, suppression and data-handling are built into the flow, designed around GDPR and similar rules. Your data stays in systems you control.
What's the ROI case?
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We start with a free audit and three automations so you see value before committing budget. From there, account-level attribution shows exactly what created pipeline.
What if priorities change?
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We re-scope with you. There's no long lock-in, you own the infrastructure, so the value stays even if the engagement pauses.
- ▸ First pipeline in 2–4 weeks for signal-driven motions.
- ▸ A self-sustaining flywheel in 1–2 quarters.
- ▸ Outcomes vary with traffic volume, ICP clarity and deal size.
RANGES, NOT GUARANTEES · WE'D RATHER SET EXPECTATIONS HONESTLY
A small, senior team led by Mert, operators who've built GTM systems, not just slides. We specialize in signal infrastructure, identity resolution and triggered automation across the modern stack (HubSpot, Clay, OpenAI, n8n, Supabase and more).
You work directly with the people building your system, no account-manager telephone game.
Get a scoped plan for your situation, free
Tell us where you are; we'll send the audit and the first automations we'd build. No pitch, no obligation.
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